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Cultivating Community Change: Social Marketing to Encourage Environmental Behaviors

Started Oct 8, 2019

$225 Enroll

Full course description

Social marketing is a proven strategy that applies traditional marketing principles to behavior change to benefit a community and its residents. This approach has been applied to natural resources preservation, energy use reduction, water conservation, and other environmental behaviors. This 8-12 hour self-paced online certificate program was designed to provide an overview of this strategy as it's applied to Extension and outreach programming.

Modules include: 

  • Module #1 Creating Behavior Change through Educational Programming
  • Module #2 Defining Social Marketing
  • Module #3 Making Behaviors Attractive with Social Marketing
  • Module #4 The Process of Change
  • Module #5 Strategic and Research-based Program Planning
  • Module #6 Research Options and Researching the Audience 
  • Module #7 The Social Marketing Toolbox
  • Module #8 Piloting, Implementing, and Evaluating Behavior Change Programs

*This course is free of charge for all UF-affiliated participants. To receive the promotion code, follow these steps:


  1. Visit this link:
  2. Follow the prompt and log in to UF eLearning with your UF GatorLink credentials.
  3. You will then be provided the promotion code needed to take the course for free.

For questions about the course, please contact Dr. Laura Warner: