Cultivating Community Change: Social Marketing to Encourage Environmental Behaviors

Started Oct 8, 2019

Social marketing is a proven strategy that applies traditional marketing principles to behavior change to benefit a community and its residents. This approach has been applied to natural resources preservation, energy use reduction, water conservation, and other environmental behaviors. This 8-12 hour self-paced online certificate program was designed to provide an overview of this strategy as it's applied to Extension and outreach programming.

Modules include:

Module #1 Creating Behavior Change through Educational Programming
Module #2 Defining Social Marketing
Module #3 Making Behaviors Attractive with Social Marketing
Module #4 The Process of Change
Module #5 Strategic and Research-based Program Planning
Module #6 Research Options and Researching the Audience
Module #7 The Social Marketing Toolbox
Module #8 Piloting, Implementing, and Evaluating Behavior Change Programs

*This course is free of charge for all UF-affiliated participants only
Visit this link to receive the tuition waiver code: https://ufl.instructure.com/courses/385895
For questions about the course, please contact Dr. Laura Warner: lsanagorski@ufl.edu

Full course description